Pengaruh Kualitas Pelayanan Jasa Dan Penetapan Harga Terhadap Kepuasan Dan Loyalitas Konsumen Pada Hotel Bintang III Di Kota Tenggarong Kabupaten Kutai Kartanegara

Abstract :The purposes of this study are (1) know simultaneously the effect service quality and price takingon customer satisfaction in Three Stars Hotel Tenggarong Kutai Kartanegara Regency, (2) Toknow direct on TenggarongKutai (3) To taking inThree Regency , (4) customersatisfaction loyalty Regency.Data tool analysis that is used to analyze result reseach quantitative approached. It isPath Analysis. structural model by two steps producingequation models as following:Y1= 0,466X1+ 0,103 X2Y2= 0,449 Y1The showed based simultant test reached F counts as18,339 (p value = 0,000<0,05). means there a significant among andprice satisfaction. Then, dirrect qualityon saticfaction with coefficient 0,466. Significant at 5,559 t_statistic, then directeffect satisfaction, 0,103. 2,251 ont_statistic. Then for costumer coeficient 0,449, at5,336 t_statistic.Thus, produces R2= 0,247. Meanwhile, R2 0,201. Itmeans percentage 20,1%.